St Hilda's needed a brand for its new regional campus and rites of passage program. The brand needed to stand out, yet also link back to the overall St Hilda's brand.
During my research phase, I discovered that the dragonfly, in almost every part of the world symbolises change. Change in the perspective of self realisation; and the kind of change that has its source in mental and emotional maturity and the understanding of the deeper meaning of life. This made it the perfect symbol for St Hilda's program.
